Who’s afraid of Pink, Yellow and Blue? Certainly not us. A striking palette for a vibrant new look.
For Booking.com's annual "Click." event Rutger Paulusse, Kees Sparnaaij and me created this upbeat animation that shows the connected trip from the first Mouse Click to the last Camera Click, and all the other Clicks in between. Each Click leads you onwards in this colorful digital world. We used circuit board textures and copper conductors to add extra Tech vibes. To build one coherent identity for the event, we also put together a package of stills and templates to cover all channels.
I teamed up with Rutger Paulusse for concept and art direction, while I took care of the design. Kees Sparnaaij added his animation skills to the mix. We think the results are hysterically good, so fasten your seat belts and click ‘Play’.
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